Lipton Tea — Cencewizki

Lipton gets lost in the sea of exotic teas. Their brand at this point, does not keep the consumer interested and engaged. Tea boxes do not have to always be a boring rectangle. Using geometric shapes for the tea box you have focus on the consumer experience while still having the tea box feel. These boxes engaging and colorful, but they still keeping an expensive feel. During this project I rebrand everything from their logo all the way to their packaging while thinking about the consumer experience.

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